The Absolute Importance of Proper Photography & Interior Design & Home Staging for More Showings!

Realtors, Home Owners, & Home Investors pay very close attention to this article, it will affect all of you in more way than one. If you are not technologically savvy or are some how unaware of it you need to become aware of it quickly.

With over 80% of all home sales being directly correlated to being listed in a real estate MLS database, and now that over 79% of all consumers are actively searching the internet and websites for premium homes, the photo of the homes in these databases featuring properties will be what actually determines if a home buyer or home shopper chooses to see your property. Most disturbing is the fact that by ignoring this simple irrefutable fact in modern internet marketing may altogether eliminate your beautiful home from prospective buyers should there be some less than effective photographic or staging/interior design elements that are lacking.

Properly staged homes (lighting, props, interior design) + proper photography (proper agent selection of camera angles, lighting, proper lens & camera selection & photographic techniques) now weigh in more than ever on a potential home buyers making it to your home to actually view your property.

The question to be asked now is: Does the home I am selling look as good or better than the majority of competing properties. If not, potential home buyers may actually choose simply by the interior design and photographic expertise employed to see other properties.

Of course home price is still the largest determining factor, buyers with discerning tastes and no interest in fix-up properties or homes that may be perceived as less than “perfect” will not be getting the amount of buyers through the doors to effectuate a sale. Also considering that 62% of all home buyers are couples and 22% of all first time buyers are single females, anyone who ignores the new dynamics in internet marketing will be missing out on attracting these important buyers by failing recognize these new variables in the information age of marketing.

Cutting corners on not hiring a professional staging company or at least taking the time to either do it yourself or find a friend or family member help with the interior design/staging element could result in less than effective marketing results. Two more points are to remember to concentrate on proper lighting and the proper use of props where available. The consensus from most realtors that I have discussed this topic with is that it really comes down to being flexible mentally and using a lot of creativity and setting the time aside in your schedule where you can experiment with how the home looks through the camera frame. Many people are in such a rush to move that by ignoring the simple fact that this home will be on the world wide web with buyers actively searching 24/7 it may be one of the most important and under rated decision home buyers make when allocating resources towards attracting more buyers to the home. My opinion on this is that the more buyers who select you on their computer will = more people printing it out on paper or e-mailing it to their real estate professional for them to set up a showing appointment.

More showing appointments lead to more opportunities for a full price offer. “Change is going on all around us, let’s see that change and adjust quickly”, says Rick LeForce, my husband and local real estate broker here in Phoenix, Arizona.

Rick was recently highlighted in a local investor group as a keynote speaker:

“Investors, if you want to be able to see what properties to concentrate on after the home has been on the market for 90 days and will be there for another 90 days, look at the photos & the interior design, odds will be that seller will be ready to consider a discounted offer around the 180 day mark”

-Rick LeForce

Frequently Asked Designer Interview Questions – You Must Prepare These Questions

A designer is a person who is responsible for designing. A designer explores the creativity and skills of the candidate. It offers a large numbers of opportunities to grow and to establish. There are numerous fields in which a designer can get a good job. Some of the common fields of designing are interior designing, web designing, fashion and industrial designing and much more. If you are interested in the above mentioned job then you should prepare for the designer interviews. All the interviews are very important for the job hunters.

Some of the web designer interview questions
Explain the difference of cell padding and cell spacing?
Explain the working of CSS?
Can you tell us the types of cascading style sheet?
Explain the term HTML tag? How many types of tag you use in web designing?
What tools you are going to use for web designing?
Is it simple to use Dreamweaver or not?
Which tag is used to embed an HTML document in to another HTML document?
Explain the marquee tag?
Do you prefer to work alone or in a team?
What is W3C?
Can you draw a table in HTML Document?
What are the few development tools?
Show me the projects what you had done in your previous working place?

Some of the fashion designer interview questions
What do you mean by this profession?
How would you define the term fashion?
Why did you choose this profession?
Describe the process to design the cloths?
Who is your favorite designer?
How long does it take to design a cloth?
Do you think yourself as an artist?
How do you prepare yourself for the fashion shoot or show?
What is your experience in this field?
What do you know about this course?
Do you have any certification course?

Some interior questions that are asked during the interview
Explain us about your experience, education and background.
What are your expectations of this company and of this post?
How would you explain your personal interior design style?
Did you bring your projects or portfolio with you?
How would you handle your stressful situations?
Can you explain your qualities that make you the best person for this post?
Why do you want to be an interior designer?
What is the most challenging work in the career of an interior designer?
Show your proficiency in your portfolio?

These are some good questions that are asked during the designer interview. So prepare these questions and crack the interview.

Starting Up Your Own Web Design Business

Starting your own web design business, like every other business, requires careful consideration. Which aspect of Web design would you like to concentrate on? Graphic design, interior design, web development or web hosting are just a few of the available niches. Feel free to investigate the other niches to find a good match for you.

Once you have decided on a niche, you have to research it thoroughly by putting together a business plan. You need to look at web design from different angles – the opportunity it presents and how your strengths and weaknesses fit into the big picture. A level of experience will serve you well in this area but lack of experience should not deter you. There are a lot of resources available that can help boost your level of experience. You can leverage your inexperience by partnering with someone who is more experienced in this area or you can even choose to employ staffs who are more qualified. However you decide to tackle this aspect, the options are almost endless, choose what suits you best – you may even choose to learn the skills required either by taking a course or teaching yourself (a good place to start is by reading ‘Teach Yourself web design in 21 days’ by Laura LeMay’s).

Your business plan also needs to address other issues such as your financial projections for the year ahead and preferably also for the next five years, a look into what your competitors are doing and how you will position yourself to operate successfully irrespective of your competition. A business plan should be a live document that guides you from point A, which is thinking of starting your web design business, to point B, actually starting the business and running it.

Once you have successfully written your business plan and raised sufficient funds, you then need to put together your equipment for running your business. Of course this will include a computer and a number of different software packages. Since this is a dynamic and ever changing field my advice is for you to research online for the current popular products that are in use. Check out reviews on the products you like so you make an informed decision before making any financial commitment. Start with the minimum that you can get away with and still be able to offer your clients a professional job. As your experience and business grows you may then be in a position to add more packages to your repertoire of tools to increase your service level.

After you have succeeded in setting up and running your business you will certainly need to promote it so your potential clients know where to find you. You can choose to promote your business either offline or online but the latter is the cheaper option and you tend to see results faster. Promoting your business is a skill in itself. If this is not done properly your business will suffer. You can either choose to outsource this very important task if you have enough funds or you learn to do it yourself. The latter option is more desirable to me because no one knows your business like you do and neither will they be as passionate. There are resources available to help you learn the skills needed to successfully market your business which you may want to check out below.